La Torre de Cristal (Madrid) acogió el pasado martes el “II Encuentro YO DONA con la Sostenibilidad: Diseño e innovación”

 

La jornada sobre sostenibilidad organizada por la revista Yo Dona reunió a profesionales de sectores tan dispares como la moda, el automovilismo, la arquitectura o la comunicación; Le Quid también estuvo presente.

La apertura de honor del Encuentro corrió a cargo de la actual ministra de Fomento, Ana Pastor, quien destacó durante su discurso la importancia de la transparencia, de la ambición en sentido positivo y de la innovación y el diseño como motores de la economía.

¿Qué es la sostenibilidad?

No existe un único concepto que defina la sostenibilidad, aunque en líneas generales se identifique con el marco de referencia, el conjunto de valores y de principios cuyo principal objetivo es el desarrollo perdurable a través, entre otros, de la conciencia medioambiental y la sensibilidad social.

La calidad de los ponentes permitió al público disfrutar de exposiciones sobre las diferentes formas de llevar la sostenibilidad a cada sector profesional. Pese a la disparidad de las actividades representadas en el Encuentro, los asistentes tuvieron la oportunidad de extraer conclusiones concretas y aspectos comunes a todas ellas.

Puntos clave

Partiendo de la base de que la sostenibilidad está presente en casi todos los sectores, los participantes compartieron sus principales apuestas en materia de sostenibilidad y  Responsabilidad Social Corporativa (RSC), entre las que destacamos las siguientes:

  1. Hacer sostenible lo cotidiano, pensando al gastar en qué lo hacemos
  2. Administrar los recursos escasos de la manera más eficiente
  3. Los consumidores (compradores) se han convertido en ciudadanos, entendido como personas que buscan beneficios reales y colectivos inherentes al producto
  4. Las empresas deben diseñar e innovar contando con el ciudadano desde el principio.
  5. Es importante incidir en la educación en materia de sostenibilidad
  6. La sostenibilidad puede proporcionar soluciones y nuevas oportunidades

Y, por si los anteriores argumentos no convencieran desde  el punto de vista empresarial, incluimos una última idea a la que muchos de los ponentes hicieron referencia: la sostenibilidad es rentable económicamente.

Click para ver el vídeo del encuentro.

 

The “SECOND YO DONA Meeting on Sustainability: Design and Innovation” took place last Tuesday at The Glass Tower (Madrid).

 

The conference on sustainability organized by the magazine Yo Dona gathered together professionals from sectors as varied as fashion, automotive, architecture and communication; Le Quid also attended..

The current Minister of Development, Ana Pastor, opened the meeting. Her speech emphasized the importance of transparency, ambition, innovation and design as key driving forces for the economy.

What stands for sustainability?

There is no single concept to define sustainability, though in general lines it is identified with a frame of reference, a set of values and principles whose main objective is an enduring development by means of inter alia, environmental awareness and social sensitivity.

The high quality of the speakers allowed the audience to enjoy exhibitions about different ways to bring sustainability to each professional sector. Despite the variety of activities represented in the meeting, attendees had the opportunity to draw specific conclusions and common issues to all of them.

KEY POINTS

Assuming that sustainability is present in almost all sectors, the participants shared their thoughts on sustainability and Corporate Social Responsibility (CSR), among which we highlight the following:

  1. To make everyday life sustainable, thinking about what we spend when doing this.
  2. Manage scarce resources in the most efficient way.
  3. The consumers (buyers) have turned into citizens, which means: people looking for real and collective benefits within the product itself.
  4. Companies must design and innovate bearing the citizen in mind from the beginning.
  5. It is important to insist on educating sustainability.
  6. Sustainability may provide solutions and new opportunities.

In case the above arguments were not convincing enough from an entrepreneurial point of view, here we outline a last idea that most of the speakers attached to: sustainability is economically profitable.

 

The “SECOND YO DONA Meeting the Sustainability: Design and Innovation” took place last  Tuesday at The Glass Tower (Madrid).

 

The conference on sustainability organized by the magazine Yo Dona gathered together professionals from various areas like fashion, automotive, architecture and communication; Le Quid was also there.

The current Minister of Development, Ana Pastor,opened the meeting. Her speech emphasized the importance of transparency, ambition, innovation and design as key engines of the economy.

What stands for sustainability?

There no single concept to define sustainability, though in general lines it is identified with a frame of reference, a set of values and principles whose main objective is an enduring development by means of inter alia, environmental awareness and social sensitivity.

The quality of the speakers granted the various exhibitions about different ways to bring sustainability to each professional sector. Despite the variety of activities represented in the meeting, attendees had the opportunity to draw specific conclusions and common issues to all of them.

KEY POINTS

Assuming that sustainability is present in almost all sectors, the participants shared their positions in sustainability and Corporate Social Responsibility (CSR), among which we highlight the following ones:

  1. To make everyday life sustainable, knowing while we waste why are we doing it.
  2. MAnage the scarce resources in the most efficient way.
  3. The consumers (buyers) have turned into citizens, which is to mean: people looking for real and collective benefits within the product itself.
  4. Companies must design and innovate bearing this purpose in mind since the beginning with the citizen.
  5. It is important to insist educating on sustainability.
  6. The sustainability may provide solutions and new opportunities.

In case the above arguments did not convince from an entrepenurial point of view, we outline a last idea that most of the speakers attached to: sustainability is economically profitable.

Click para ver el vídeo del encuentro.