![Cuatro consejos para que tu empresa social destaque4 TIPS FOR YOUR SOCIAL BUSINESS TO STAND OUT[:nl]4 TIPS FOR YOUR SOCIAL BUSINESS TO STAND OUT](https://lequid.es/blog/wp-content/uploads/2016/12/Cuatro-consejos-para-que-tu-empresa-social-destaque.jpg)
Estoy seguro, que últimamente, has estado leyendo o te has encontrado con numerosos artículos y noticias sobre la empresa social, y es que este tipo de empresas son un fenómeno creciente en todo el mundo, aumentando un 37% en los últimos cinco años.
Pero, ¿cómo conseguir destacar entre tanta empresa social?
En el post de hoy, tras leer muchos artículos de empresarios que han iniciado con éxito empresas sociales y expertos en el área, queremos hacerte llegar los cuatro mejores consejos sobre cómo hacer que tu empresa social destaque.
1. Alinea tu mensaje a tu consumidor
Si estás apoyando una causa que no se corresponde con lo que tus clientes potenciales esperan, ya estás en lugar equivocado. Tómate tu tiempo en entender los problemas que le interesan a tu público objetivo e inserta tu empresa en la conversación. Por ejemplo, imagina que detectas que tu público objetivo son alumnos de secundaria y universitarios, que valoran las experiencias fuera del aula, como viajes de estudio al extranjero, pero carecen de los medios para financiarse. Pues bien, a partir de ese conocimiento, puedes crear un programa de becas que proporciona los fondos necesarios a esos mismos consumidores, financiados por la ventas de productos. De esta manera, estarás alineando tus esfuerzos sociales con los valores de sus clientes, por lo que estarán más dispuestos a defender y apoyar tu marca.
2. Muestra tu impacto.
La narración de historias (“story telling”) debe estar en el corazón de tu empresa social. Hoy día, no es suficiente simplemente con hablar del importe aportado a una determinada causa, es más importante ir un paso más allá y mostrar el impacto total de tus esfuerzos a nivel personal. Es importante destacar las historias de las personas a las que se está apoyando. Siguiendo el ejemplo anterior, sería poner cara a aquellos estudiantes que están siendo beneficiados con el programa de becas, y que tus clientes están ayudando a través de la compra de productos.
Por ello, trata de crear una sección en tu página dedicada a tu causa, tu objetivo y el impacto tangible. Comparte fotos, testimonios y muestra en profundidad lo bueno que estás haciendo.
3. Involucra a tus clientes.
Las personas se sienten más conectadas con las empresas sociales cuando son invitadas a participar en el proceso. En este sentido, la marca de zapatos “Toms” ha conseguido construir un ejército entero de partidarios sociales impulsados por este modelo. Y es que, animan a sus clientes a unirse a “la tribu de Toms“, dirigiendo sus propios esfuerzos de filantropía en todo el mundo bajo el paraguas de la propia marca. Al hacerlo, tienen gente alrededor del mundo compartiendo historias, invitando a los clientes a unirse a viajes humanitarios, pidiéndoles que compartan sus propias historias de bienestar social o simplemente preguntarles qué temas sociales les importan más, involucrándoles en el proceso y haciéndoles sentir conectados a un nivel más profundo. Pasando de ser, clientes a embajadores de marca.
4. Desarrolla un producto o servicio espectacular.
De nada te va a servir seguir las mejores prácticas de emprendimiento social y apoyar una causa increíble, si tu producto o servicio no atrae a tu mercado. Una empresa social exitosa combina el atractivo de apoyar una causa que su consumidor objetivo apoya y ofrece productos o servicios que encajan a la perfección con sus necesidades y deseos. Warby Parker es un ejemplo brillante. Ellos atraen a millennials ocupados con un poder adquisitivo alto, y les ofrecen una amplia gama de lentes de contacto, de una forma rápida y fácil, mostrando en el último momento un impacto social excelente, lo que supone un ganar-ganar para todos.
Y es que, al entender verdaderamente a tus consumidores y articular de manera efectiva la historia de tu misión, estarás en disposición de preparar a tu empresa social para el éxito y, en última instancia, para tener un mayor impacto.I am sure that you have been reading or you have been found many articles and news related to social enterprises lately, and that this type of entities is an increasing phenomenon all over the world, rising in 37% in the latest years.
But, How to stand out from the rest of the social companies?
In this post, after reading many articles of entrepreneurs whose have started successful social enterprises with notable expertise within the area, we would like to let you know the best for tips to make your social company to stand out.
1.Line your message up to your consumer
If you are supporting a different cause from what your potential clients are waiting, you are in the wrong place. Take your time to understand the issues in which your target are concerned and try to include your company into the conversation. For instance, think that your target are high school and university students who appreciate outdoor experiences such as, abroad studies but they lack the means to finance themselves. On the basis of this information, you can make a scholarship funding program for those consumers, financed by product sales. In this way, you will line your social efforts up to your consumer’s values and finally they will stand up for your brand.
2. Show your impact
The story telling must be in your social enterprise heart. Nowadays, what matters is not talk about the contribution to a determined cause, it is to take a step further than that, it is to show the impact of your efforts in a personal level. It is very important to highlight the stories of people you are supporting. In line with previous example, it would be to give a face to all those students who have been benefited from your scholarship program aNd at the same time that your client help you purchasing products.
Thus, you should try to create a section in your webpage dedicated to your cause, your aim and the sustainable impact, you should share pictures, testimonies, and the best part of what you are doing.
3. Get your clients involve
People are more connected to social enterprise when they are invited to participate in the process. In this sense, the brand of shoes “Toms” has built up its own army driven by this social model. What “Toms” does is to cheer its clients up to join to “the tribe of Toms”, leading all those efforts to the philanthropy all over the world under its brand.
4. Develop special products or services
Is going to be worthless if you use the best social entrepreneurship practices and support an incredible cause but your product or service does not charm the market. A successful social enterprise blends the appeal of supporting the same cause of the consumer with products and services that fit perfectly with their needs and wishes. Warby Parker is an extraordinary example. They attract millennials who are busy and with high purchasing power, by offering an extensive range of contact lenses, quickly and easily, and at the last time they are going to show a huge social impact underlining a “win-win for every one” environment.
In conclusion, thanks to the truly understanding of your consumers and linking up your mission story, you will be preparing your company to success.[:nl]I am sure that you have been reading or you have been found many articles and news related to social enterprises lately, and that this type of entities is an increasing phenomenon all over the world, rising in 37% in the latest years.
But, How to stand out from the rest of the social companies?
In this post, after reading many articles of entrepreneurs whose have started successful social enterprises with notable expertise within the area, we would like to let you know the best for tips to make your social company to stand out.
1.Line your message up to your consumer
If you are supporting a different cause from what your potential clients are waiting, you are in the wrong place. Take your time to understand the issues in which your target are concerned and try to include your company into the conversation. For instance, think that your target are high school and university students who appreciate outdoor experiences such as, abroad studies but they lack the means to finance themselves. On the basis of this information, you can make a scholarship funding program for those consumers, financed by product sales. In this way, you will line your social efforts up to your consumer’s values and finally they will stand up for your brand.
2. Show your impact
The story telling must be in your social enterprise heart. Nowadays, what matters is not talk about the contribution to a determined cause, it is to take a step further than that, it is to show the impact of your efforts in a personal level. It is very important to highlight the stories of people you are supporting. In line with previous example, it would be to give a face to all those students who have been benefited from your scholarship program aNd at the same time that your client help you purchasing products.
Thus, you should try to create a section in your webpage dedicated to your cause, your aim and the sustainable impact, you should share pictures, testimonies, and the best part of what you are doing.
3. Get your clients involve
People are more connected to social enterprise when they are invited to participate in the process. In this sense, the brand of shoes “Toms” has built up its own army driven by this social model. What “Toms” does is to cheer its clients up to join to “the tribe of Toms”, leading all those efforts to the philanthropy all over the world under its brand.
4. Develop special products or services
Is going to be worthless if you use the best social entrepreneurship practices and support an incredible cause but your product or service does not charm the market. A successful social enterprise blends the appeal of supporting the same cause of the consumer with products and services that fit perfectly with their needs and wishes. Warby Parker is an extraordinary example. They attract millennials who are busy and with high purchasing power, by offering an extensive range of contact lenses, quickly and easily, and at the last time they are going to show a huge social impact underlining a “win-win for every one” environment.
In conclusion, thanks to the truly understanding of your consumers and linking up your mission story, you will be preparing your company to success.
